[CN] Event: Mobile World Changes

又一年Smartworks Events有荣幸能在二月份举办的世界移动通信大会MWC2016为华为工作,此活动位于巴塞罗那,是西班牙举行的最重要的活动之一。我们为客户提供了一个全面的服务,包括活动的工作人员:安保,礼仪小姐,模特,摄影师,影音技术人员,协调员,清洁和助手; 还包括接送服务,影音设备,陈设,餐饮,住宿,医疗服务,道具,慢镜头视频等。

这些服务分布在不同的活动地点:展馆La Fira de Gran Via; Pullman Barcelona Skipper; Renaissance Barcelona Fira 酒店;加泰罗尼亚国家艺术博物馆和Italian Pavilion。

guest and hostess at mobile world congress
(我们的礼仪小姐)
hostesses at mobile world congress
(我们的礼仪小姐)
Huawei SmartWorks Hostess
(我们的模特)
hostess and guest at huawei event
(我们的模特)
hostess at mobile world congress
(我们的礼仪小姐)
hostesses at mobile world congress
(我们的礼仪小姐)
characters at event
(我们的模特和协调员)

Smartworks Events & Huawei: Made it possible!

Technological Trends for Events

According to professionals in the field of event technology, it is accelerating the pace of technological change with the emergence of thousands of ideas, applications and innovations designed to help meeting planners, exhibitors and participants space to do their work way more effective.

Some technology trends starred in 2016:

  • Augmented reality and virtual reality will experience a boom in exhibitions and events.
  • Mobile applications for events will evolve to become its own right in multifunctional intelligence platforms and data analysis.
  • The second screen technology and other tools of participation phones will become more commonplace.
  • Images and videos will dominate the channels of social media at events.
  • Internet of Things (IOT) will stay connected to the people and objects so unprecedented in the events.
  • The BLE technology and geo-fences continue to evolve and will be used increasingly in the events.
  • The wearable (smart watches, smart bracelets, etc) will be increasingly in trade shows and events.

 

The intelligence of events will be the next big step!

For more information:

http://www.eventplannerspain.com/noticias-eventos-Espa%C3%B1a/3741/Nueve-tendencias-tecnol%C3%B3gicas-incre%C3%ADbles-que-marcar%C3%A1n-2016

Event: Elsa Gala Award

On October 20th successfully held the 5th Gala oF CUSTOMER SERVICE OF THE YEAR organized by Sotto Tempo.

For the 5th consecutive year, SmartWorks have chosen for this competition events of the leading service that has illuminated in Madrid, at Teatro Bodevil.

Attended this event 250 professionals in customer service, marketing and CEOs of large companies attended the event customer, who spent a great night with the master of ceremonies Alex O’Dogherty.

The winning companies are: Viesgo,Cofidis,DHL express, Asisa, LeasePlan, Fain Ascensores, Vente-privee.com, Volotea, Eroski, 1&1 Internet España, Buenos días buenas noches, Direct seguros, Samsung electronics iberica, Acer iberica y Self ban.

Award Gala Screen acrobats at elsa award gala characters at elsa gala award Award Gala Screen elsa award gala photocall elsa award gala Guests at elsa award gala Award Gala Screen aelsa award gala attendees

Smartworks, continue to work for quality events !!!

Elsa Gala Award

The awards of “The Customer Service of the Year” is the contest where consumers choose companies that offer a higher quality of customer service will be held on October 20 in the Bodevil Theatre in Madrid.

In SmartWorks, we have been fortunate to be the company in charge of events for the fifth year of this gala of the leading service!

 

We keep working to organize quality events!

Events and Social Media

Nowadays, social media has become a fundamental tool in our daily lives.

It also has an essential role in the organization of events.

Its potential can help you reach more people and increase the presence of attendees.

 

Below we provide a link where you can see different ways to use social media to your event:

http://www.marketingdirecto.com/actualidad/checklists/como-hacer-uso-del-social-media-para-la-organizacion-de-un-evento/

Sustainable Events

The first thing that we should ask ourselves is if we know well the definition of what is considered a sustainable event.

As cited the United Nations Program for the Environment – UNEP sustainable event, “is that event designed, organized and developed which the potential negative environmental impacts are minimized, and which left a beneficial legacy for the host community and all those involved. ”

Many events of all kinds are held in Spain, whether conferences, fairs, conventions, exhibitions, etc., which generate a high negative impact on the environment take: either the amount of paper used, the waste generated, the energy used …

It is therefore important which, increasingly, companies take the initiative for sustainability events, demonstrating social responsibility and commitment to the environment.

Here you can find a link about 10 benefits of organizing a sustainable.

Together, we can make our planet a better place through what we love: our work!

http://eventossostenibles.org/?portfolio=movilidad

Effective Event

All effective meetings help the company or the group to achieve its goals.

It is very important to respect some basic principles to be an effective learning event for attendees.

These principles are:

– Presentations should be concise and no more than 30 minutes.

– To promote the active participation and interaction of participants.

– Let the participant speak.

– Let flow the Networking!

 

You can see more detail in the following link:

http://www.eventoplus.com/idea-consejo/2378/2/4-principios-a-seguir-para-reuniones-mas-productivas/

Gastronomy at Events

The most important aspects of an event is the organization and planning of all the details, and one of them is gastronomy.

The food offered at the event may be key to making a successful event. A tasty meal can make the guest remember for a long time the event attended.

To make this possible, besides the quality of the food is also very important the presentation of the dishes, their creativity serving time and more factors.

In the following link you can see trends in gastronomy for conventions and meetings:

http://www.eventoplus.com/idea-consejo/2733/2/10-tendencias-gastro-para-congresos-y-reuniones/

Incentive Travel Programs For Business Trip

Incentive trips can bring many benefits to a company, as they are perfect moments to strengthen the team building, to motivate employees to achieve predetermined objectives for the company, or to reward them for their achievements throughout the year, and to improve the cohesion between departments and promote sales.

The planning and development of incentive travel is a fundamental aspect. Therefore, it is very important to keep experienced professionals to organize and to ensure the safety and proper operation of the trip.

There is a lot variety in this type of travel, the most popular are activities in group travel, luxury travel, sports travel, cultural tours, adventure travel, etc.

SmartWorks organizing personalized incentive trips!!!

 

As jobs become more competitive, employees are increasingly looking for extra perks. A simple end-of-year bonus is no longer enough to incentivize a workforce. On the other hand, a travel incentive can attract a lot of attention. 

 

We all love to travel, but more often than not, it gets placed on the back-burner while we wait for the perfect opportunity. Years can pass, and your travel dreams might never be realized. That’s why so many people love a travel incentive bonus. In a sense, it forces them to seize the opportunity to travel.

What is Incentive Travel

An incentive travel program is a non-monetary bonus that can encourage employees to meet business targets. Non-monetary incentives can be especially attractive to financially comfortable employees. Companies use incentive travel to help motivate their employees to meet company goals or outperform others to claim a prize. Such programs can encourage talented employees whose performance has plateaued to push harder. They foster perseverance and the motivation to see projects through. 

 

There are clear benefits to motivating employees with non-monetary rewards like travel incentives, according to the Incentive Research Foundation’s (IRF) recent report, 2020 Financial Services Top Performer Study. Data indicates that top performers strongly engage with travel incentives. The report also suggests that engagement is expected to be much higher when pandemic restrictions allow people to travel more freely again. 

 

Incentive travel companies, such as SmartWorks, help companies design high-performing travel incentive programs to boost productivity, performance, sales, morale, and loyalty. 

Benefits of Vacation Incentive Programs

Let’s run down the list of the known benefits of offering an incentive trip to your employees. 

 

  1. Motivation to Deliver and Improve

All businesses want to be buzzing with highly motivated and productive employees. Imagine the work you’d get done if every single employee was fully dedicated to the company’s goals! New and innovative methods to incentivize personnel are always on the table, and it’s clear that experiential rewards, such as incentive travel programs, work very well. 

  1. Incentive-Based Experiences are Highly Customizable

There is no “one size fits all” solution to keep everyone happy. We’re all so different that what might excite one person, might sound very dull to someone else. For example, an exciting South American adventure might be one person’s dream, but someone else might prefer a Fiji getaway. Incentive trips are highly customizable, which is part of the reason they’re so effective in engaging personnel. 

  1. Guilt-Free Pleasure

Everyone has a hidden explorer inside of them. Discovering, learning, and experiencing new cultures is at the core of our existence. In addition, traveling is known to relieve stress, boost creativity, enhance joy and satisfaction, and even lower the risk of depression.

 

With incentive travel, there’s no price tag for these benefits! You can’t always enjoy travel adventures on your company’s dime, but with incentive travel, the bill is taken care of. You won’t have to worry about whether that money should’ve been used to fix your house or saved for a rainy day. When you win a trip, you’re forced to relax, guilt-free. 

  1. Create Memories

In a few years, it might be hard to recall what you spent your bonus on, but it won’t be hard to remember that once-in-a-lifetime safari adventure!

  1. Build Strong Company Culture and Reputation

Strong company culture can decrease employee turnover. When you offer your employees corporate incentive travel programs or other experiential incentives, your employees feel that the company acknowledges the importance of well-being and mental health. 

  1. Attract Top Performers

When companies offer incentives such as travel programs, they’re a magnet for top performers. When talented people seek employment opportunities, they often look for perks like incentive travel programs. If you had to choose between working for a company with zero incentives and a company with strong incentives, you’d choose the latter.

How Do Vacation Incentive Travel Programs Work? 

Executive incentives and travel programs aren’t new. They’ve been an extremely effective strategy to incentivize employees and high performers for a while. However, for a long time, these programs were hard to utilize due to the vast options available. There’s no right or wrong way to implement incentive travel programs, but some excellent guidelines can help structure them correctly. 

 

Travel incentives are generally organized around a predefined goal that people have to meet to win the trip. These trips can take any shape and form. They can be for the best-performing employees and their families, or they can be group, team-building retreats to promote company culture and relaxation.

 

When planning for incentive travels, keep these questions in mind:

 

  • How long is the vacation going to last? 
  • What is the company’s allocated budget for the trip?

 

Most travel incentive programs include trips between 3-7 days long. The trip can blend team building activities, networking events, and free time, to allow people to explore and relax. 

 

Companies generally fund the majority of the expenses for these trips. Some companies might even include a daily cash perk, so their employees do not incur any out-of-pocket expenses. Another option is to offer a variety of tiers. For example, in some instances, you might have perks that extend to the employee’s spouse and children, so the entire family benefits. Different departments might have a separate program available for their own high-performers. There’s a great degree of customization to ensure that the perk is attractive to all employees working toward the predefined goal. 

How to Develop an Incentive Travel Program 

Executive incentives and travel programs are an excellent reward for top performers and loyal employees. Your company can decide if they prefer a team-building incentive trip or plan to offer the perk to a single winner. There are many ways to develop an incentive travel program. 

Step One

First, decide which goals will be tied to the perk. You can consider several goals, such as:

 

  • For Upper Management: Increase the overall profit margins of the company.
  • For Sales Departments: Increase sales volume.
  • For Retention Departments: Retain a set amount of accounts.
  • For Marketing Departments: Lower the cost of acquisition (COA) per customer.
  • For Sales Departments: Securing a large account or number of accounts.
  • Other.

 

It’s best to attach a numerical metric to each goal, so it’s easier for employees to visualize and work toward the goal. For example, if the current COA is $40, the incentive might allow the entire marketing department to go on a team-building retreat, if collectively, they manage to bring the COA down to $30 by a set time. 

 

Similarly, for the sales department, you can define a goal that’s attached to a number. If last year’s annual sales were $22 million, then the incentive goal can be set to $23 million. Due to the nature of sales jobs, it’s just as easy to plan around a collective effort as it is to reward only the high performers.

Step Two 

The second step is to pick who or which departments get to participate in a particular incentive program. 

 

  • Will you have a different perk for each department?
  • Will the perk be attached to a collective effort?

Step Three

Third, collect any data that can help the company offer the best possible incentive for the winners. Companies can use surveys to ask employees about their preferences around the structure of the trip, location, duration, etc. 

 

Step Four

Then, establish a solid tracking system to help employees understand where they are in the process. Visualization helps a lot, so if you can use images to track employees’ progress, you should.

Step Five

Now, you’re ready to collaborate with SmartWorks on the planning, structure, coordination, and flawless execution of your travel incentive plan. Working with SmartWorks takes away the hassle of researching and understanding tax implications and particular tax forms that might be required.

Step Six

Finally, engage the winner and all participants in a survey to understand any flaws in the incentive program and improve it for the following year. Surveys always help employees feel that they have a voice and are valued.

Incentive Trips for Employees: Get Inspired! 

Choosing incentive trips for employees is a lot of fun! Especially if your employees are working hard, trying to push the company to the next level. Here are some of the best-selling travel incentives to inspire you.

Wellness Trips

If your employees have been working extra hard, it might be a good idea to put together a wellness retreat. This will allow them to get some rest and bond with the team in a non-competitive environment. Wellness retreats include spa treatments, yoga classes, detox treatments for the mind and body, and other relaxing and rejuvenating activities. 

 

Wellness retreats spark productivity and creativity, making them a perfect, safe choice when you have to satisfy many people. Wellness trips can take place at ski resorts, golf resorts, or yoga/wellness resorts.

Festival Trips

Trips to festivals or other events are also a popular option for companies. They place a central theme on the trip, bringing the whole team together while allowing for lots of free time for people to relax. Some festivals to consider include:

 

  • Lantern Floating Hawaii (Honolulu, Hawaii)
  • Various Comic Cons (multiple locations)
  • Sundance Film Festival (Park City, Utah)
  • Voodoo Music and Arts Experience (New Orleans, Louisiana)
  • Gion Matsuri (Kyoto, Japan)
  • Cannes Film Festival (Cannes, France)
  • Edinburgh Festival Fringe (Edinburgh, Scotland)

Wonder Trips

Who doesn’t want to see the wonders of the world? This type of incentive trip can be truly inspirational for everyone involved. Some places to consider include:

 

  • Great Pyramids of Giza
  • Great Wall of China
  • Acropolis
  • Machu Picchu
  • Colossus of Rhodes

 

Many of these wonders are best enjoyed in specific seasons, so always be mindful of timing when choosing a wonder trip!

Discovery Trips

Discovery trips can include anything from food and vineyard tours to exploring historic cities. 

 

For food-focused trips you can consider:

 

  • Taste Porto (Portugal)
  • Devour Barcelona (Spain)
  • Food of Copenhagen (Denmark)
  • Culinary Backstreets (Italy)
  • Untours Street Eats (China)
  • Tokyo Memories (Japan)

 

For vineyard trips you can consider:

 

  • Montes (Chile)
  • Bodega Garzon (Uruguay)
  • Robert Mondavi Winery (USA)
  • Marques de Riscal (Spain)
  • Quinta do Crasto (Portugal)

 

Or you can take the map, throw a pin, and see where it lands!  The world is a wonderful place and it’s important that companies give their employees the chance to explore. 

Why SmartWorks is One of the Top Incentive Travel Companies 

Connect with SmartWorks, a premier destination management company, to make the most of your travel incentive program. Let us share what we love to do the most with you and your employees on a business trip.

 

You can rely on SmartWorks to put together an unforgettable travel incentive experience. We are a premier travel incentive program company, curating memorable experiences for your clients and top-performers. We can design beautiful travel incentive programs to help spark productivity, inspiration, and well-being. 

Contact us today, and we will do our absolute best to work with your budget and save you time while designing unique incentive travel programs.

Event Technology: Emerging Trends in the Event Industry

Keeping up with new technology for events industry and adopting the most dynamic ideas gives venues and planners a leading competitive edge. Studies have revealed that innovative event technology can increase productivity by 27% and attendance by 20%.

 

With new event tech trends continually emerging, it can be challenging to keep up with event management technology. However, event planners must understand and utilize new technology in event productions. By harnessing and embracing new event technology, planners have the opportunity to captivate guests, enhance their brand, and create lasting memories with their audiences.

What is Event Technology?


Event technology refers to any digital tools that assist event planners in executing projects successfully. Event planners generally use a range of technology types, including mobile apps, specialized event software, virtual platforms, streaming services, and mobile applications.

How to be an Innovative Event Planner

 

To be an innovative event planner, you must understand upcoming trends in event technology and blend traditional and innovative approaches when orchestrating an event. Once you understand the technology available to wow your event guests, you’ll be able to structure your event around this technology, harnessing innovation and creativity.

 

Current and Emerging Technology in the Event Industry 

 

Below are some examples of the most popular technology being used in today’s event industry:

Live Streaming

 

Live streaming has been a popular trend in technology industry events for years. However, COVID-19 has seen a surge in reliance on streaming technology as many organizations transform their physical events into virtual events.

 

Live streaming offers a wealth of benefits. You can create a global event without the constraints of a physical location, accommodate guests who can’t make it in person, and potentially hire guest speakers at discounted rates as you no longer have to pay for their flights and accommodation.

AR/VR

 

Augmented reality (AR) and virtual reality (VR) have become popular in the events industry over the last decade. After scanning a QR code, guests can enter an augmented world, accessing projections and exclusive content directly from their smartphones.

 

Virtual reality can provide an immersive, unforgettable experience for event attendees, with possibilities only confined by the limits of your imagination. VR can be used to tantalize your attendees’ senses, taking them on a powerful journey into a digital world.

Facial Recognition

 

Contactless event check-ins are likely to be essential in the coming months and years. Therefore, facial recognition will be a critical piece of event technology. Attendees will be able to scan their faces to gain entry to an online or offline event, creating a seamless experience for everyone involved.


Artificial Intelligence

 

AI is a beneficial event technology in the following areas:

 

  • Event chatbots
  • Facial recognition during event registration
  • Voice interpretation and translation during panels
  • Event newsletter personalization 

Upcoming Trends in Event Technology 

Micro Projection Mapping

 

3D projection mapping helps event organizers bring buildings and objects to life using high-tech 3D imagery and projection technology. This trend can be described as ‘painting with light.’

 

Projection mapping uses technology to project images onto 3D objects. These images can be as simple as stage lighting or as complex as mapped-out videos that transform buildings or industrial landscapes.

 

Emotional Recognition

 

Emotional recognition is a form of AI that monitors facial expressions to analyze human emotion. Once collected, data is aggregated to figure out how somebody is feeling. These techniques are used to predict consumers’ behavior while monitoring their reactions to specific engagements.

 

For example, suppose you want to track how successful a display advertisement or a speaker is at positively engaging the audience at your event. In that case, emotional recognition technology can be deployed to help study attendee reactions in real-time.

 

The Benefits of Event Technology

 

There are several reasons why event technology should be incorporated into your event planning strategy. Here are three key benefits to utilizing event technology:

 

  • Increased Audience Engagement 

Event technology gives attendees power, allowing them to interact directly with the event. These interactions help people share your event with their peers instantaneously, generating a marketing buzz faster than word of mouth.

 

  • Measurable Success Rates 

No matter what metric you use to measure success, technology can help you with your calculations. Whether you’re monitoring social media activity, online surveys, digital downloads, digital purchases, or landing page visits, tech makes the entire tracking and monitoring process more efficient.

 

  • Impact on your Attendees 

Event technology can be used to captivate your audience. You can create unique, engaging, and memorable experiences by combining some of the latest event technology. Synergistic approaches to event planning help to create memories that leave your attendees thrilled, excited, and wanting more.

 

Work with SmartWorks

 

SmartWorks can help you harness the latest event technology trends and create world-class events. We’ll work side-by-side with your corporate event planning team, creating seamless events from concept to completion. Start planning your event today.