A gala event is usually a formal party (but can be themed semi-formal). The event features high-profile personalities who gather for certain purposes. Usually, a gala is organized to raise money for charity, a project, or an organization. This means a gala has donors only as its attendants. A gala event is typically a social setting where invitees entertain themselves and have fun.
Gala And Product Launch
A gala can be themed for products launching. It is not only for charity or fundraising. The setup of a gala event can work well with product unveiling. And since it has to do with getting specific personalities on board, a gala seems to be a great method of having a successful launch.
What Is Product Launch?
Product launch means unveiling a new product to the public. It is expected that such product must be one with the features and potentials of competing with already existing similar products in the industry. The purpose of launching a product can be:
- To gather money before the actual release.
- To allow certain exclusive people test the product.
- To gather in-house reviews and make improvements if possible.
How To Host A Gala For Product Launch
Hosting a product unveiling gala is not as simple as it sounds. There are crucial steps and ideas to consider if the host desires a successful launch. Below is a breakdown of essential ideas that should be implemented to host a gala for product launch.
· Establish The Purpose
This is perhaps the first idea a gala host must consider when it comes to planning a gala event. What is the idea behind wanting to host a gala? In this case, the answer is for product unveiling. When the host is clear on the purpose, then other ideas on how to host a gala to launch product will fall in place.
· Set Gala Goals
Another essential consideration to make is the goals of the product reveal gala. Here, it is expected that the host should highlight extensively what they want to achieve from the product or products launching. Sometimes, the goals are beyond just gathering money from invitees. Another goal may be to make all the attendants ambassadors of the product. This is a great marketing idea that has a long-term effect. It can also potentially bring more sales than the amount the host can record from the launching.
· Analyze The Costs And Financial Implications
Part of the product launching plans for the gala must be the budget. No host wants to spend more than they can recover either in ticket sales or launched product income. Hosts should create a budget that details the event planning expenses so they can manage funds. Budget allows event planning to be clear as hosts can only spend on priorities. As a result, the host should take their time to list what they need and the amount they want to spend.
· Choose A Ticket Price
As part of the products launch ideas, setting a ticket price is a great idea. For product launching gala, there is no need to have multiple ticket prices for different categories. All attendees should be considered equal and important. The ticket price does not have to be high because the host needs the attendees to spend on the product later. A ticket pricing system makes the gala looks exclusive. Hosts can also use a branded personalized or customized ticket.
· Set Up Ticket Sales Method
Hosts do not want to frustrate attendees during the registration process. Simplifying the ticket purchase system is very important. It is advisable to set up a ticket sales system that is easy, fast, and convenient. This helps attendees a lot and also makes registration faster. In many cases, ticket sales might skyrocket if the process is super easy and fast. An online ticket sales method can work as long as the process is quick. Host should test multiple options.
· Identify The Product Launching Method
How does the host want to do the product reveal? This speaks volume. The wrong method at the wrong time can make the whole product launch plans go wrong. A typical launching method is inviting every attendee to the stage to launch the product. The host can also make it simple by providing a personalized launching system attached to an online payment.
· Target Your Invitees
To record enough income from product launching, having certain people in the event is crucial. No host wants to invite people that do not have interest in that business field or that may not launch. Hosts must run a check on potential invitees to see if they are best fit for the event. Targeting invitees can help hosts secure attendants who wouldn’t mind emptying their pockets to launch the product.
· Seek Sponsorships
A gala is a classy event that requires a lot of preparations and expenses. More so, it is a product launching gala. So the host must create something special for the invitees. The atmosphere of the venue matters a lot. It is bad for business if invitees come into the venue and notice poor planning or mediocre gala management. If they are there to spend on launching a product, the best the host could do is to give them a memorable experience. Essentially, hosts should seek sponsors who can fund the gala planning and management.
· Find A Venue
Venue like many other gala planning ideas passes a message to the invitees. It says a lot about the event setup and how topnotch the event is. The host should secure a venue that befits the purpose of the gala. The environment, setting, and structure of the venue should also be considered.
· Select A Product Launching Theme
Galas are very unique due to the themes that usually accompany them. For a product launching gala, choosing a theme that fits the product or product industry is very crucial. The product launching theme can attract sponsors and attendees who are interested in the product.
· Promote The Event
Product promotion before the launching day is not a bad idea. It is a strategy to attract more sponsors and attendants. Hosts can easily promote the event online through social media to give the public a taste of what to expect. This way, most invitees would not be afraid to pay the ticket price since they have caught a glimpse of the experience.
· Sort Food And Drinks
Every gala has a rich atmosphere and that includes the food and drinks. It is not favorable if the invitees go hungry or are unimpressed with the catering services. The host can employ the services of a professional caterer to handle this department. Food, drinks especially cocktails should be available at the beginning of the event.
· Don’t Forget Good Music
Gala is known for enjoyment, networking, and entertainment. The place of good music cannot be overstated. However, good music is not enough; the host must go for good music that complements the product launching event. Good complementary music brings good mood, and that’s how the money comes.
· Employ Event Staff
Contracting event staff makes event planning and management easy and takes the burdens off the host. It is advisable to employ event staff to handle key areas like decoration, entertainment, catering, logistics, audio visual, and ticketing. The host obviously cannot manage all these.
· Set Classy Event Activities
A product launch host cannot afford to make the event a boring one. The planning stage must include highlighting activities that entertain the invitees. Invitees need to be engaged, refreshed, and happy all through. Their mood is not what the host should joke with. Activities can be in the form of games, dancing, tricks, competition, raffles, etc.
· Leverage Eye-Catching Decoration
The decoration of the event venue must be eye-catching. This is one of the elements that make the event generally attractive. Contracting an expert is advisable.
· Use Branded Souvenir
Customized gift is one feature of a classy event. It is also a marketing strategy especially for product launching. Hosts should spend on branding the take-home gifts with inscriptions or materials that publicize the product launched.
· Make The Event Exclusive
Exclusivity makes the invitees feel like VIPs. This can boost their interest in the event and make them spend more. The host should make the product launching gala exclusive and inform the invitees of the exclusivity.
· Bring In Celebrities
Celebrities are crowd-movers. Promoting the product launch using them is one way to gather more invitees. It would be better even if the host can secure their presence during the launch. It adds glamor to the event.
· Furnish The Public With Your Brand’s Accomplishment
The host must impress the audience before the launching. One way to do this is to share the brand’s progress and accomplishment during the event. The invitees are likely to give more if they are impressed with the brand. The same tactic goes for securing sponsors.
· Allow For Networking
Gala events are not complete without a chance to network. The host must allow the space and time for invitees to meet one another and acquaint.
A gala event is an ideal event every host should consider whether it’s for charity, fundraising, project execution, or product unveiling. Not to worry about the stress of planning and management, SmartWorks helps hosts achieve their gala goals.
SmartWorks offers a complete spectrum of events management that covers:
- Staff for all kinds of events (hostess, models, security, basic hands)
- Venue selection
- Off-site private gala dinner venue, restaurant selection, and management
- Activity creation & management – leisure, cultural, team-building
- Catering management
- Transfer & Logistics management
- Latest AV solutions
- Special decoration, design, and entertainment for all venues
- VIP guests & motivational speakers
- Exhibition design & Production
- Housing & Registration