Today, do not exist a patron to value an event and which concepts have to be charge. Either the agencies or the professionals of the organization follow a common practise.
Value an event is a complicated task. This situation have caused suspicion in the clients, because they think the agencies send the budgets with margin and they do not how much they earn.
All this suspicion it is generated because of the lack of information about the value of the agency’s work. There are some variables, as creativity, that do not have standard price.
Could it be possible to standart a model of common remuneration between the events agencies?
Apart from the value added from each event agency, the budget is strategic and is the key when you need to make a decision.